Learn how we collect, use, and protect your personal information when you use our services.
At Drift, Inc. ("Drift," "we," "our," or "us"), we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, applications, API, and services (collectively, the "Services").
Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. This Privacy Policy is incorporated into and subject to our Terms of Service.
We collect several types of information from and about users of our Services:
Account Information: When you register for an account, we collect your name, email address, password, profile image URL, company information, subscription tier, and payment details.
Business Information: Information about your business including industry, business type, company size, monthly revenue, language preferences, and business challenges.
Brand Information: When you submit your brand for analysis, we collect your brand name, website URL, and other brand-related information.
Website Content: When you use our brand analysis feature, we crawl and analyze content from the website URL you provide, including text, images, product information, and other publicly available content.
User Content: Content you create, upload, or generate using our Services, including email campaigns, templates, product information, and customizations.
Communications: Information provided when you contact us, respond to surveys, or interact with our customer support.
Usage Data: Information about how you use our Services, including features accessed, time spent on pages, navigation paths, and interaction with content.
Device Information: Information about the device used to access our Services, including device type, operating system, browser type, IP address, and mobile device identifiers.
Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar technologies. See our Cookie Policy section for more details.
Log Files: We collect log files that record activity when you use our Services, including access times, pages viewed, IP address, and the page you visited before navigating to our Services.
Integration Partners: If you connect our Services to third-party platforms (such as Klaviyo), we may receive information from those services as permitted by your configuration and their privacy policies.
Service Providers: Information from service providers who help us operate, improve, and market our Services.
We use the information we collect for various purposes, including:
We may share your information in the following circumstances:
We may share your information when you direct us to do so or provide your consent.
We share information with vendors, consultants, and other service providers who need access to such information to perform services on our behalf, including:
If you connect our Services to third-party services (such as Klaviyo), we share information as needed to facilitate those integrations.
We may share information if we believe it is required by applicable law, regulation, legal process, or governmental request, or to protect our rights, property, or safety, or the rights, property, or safety of our users or others.
We may share information in connection with a substantial corporate transaction, such as a merger, consolidation, asset sale, or in the unlikely event of bankruptcy.
We may share aggregated or de-identified information that cannot reasonably be used to identify you.
We retain your information for as long as your account is active or as needed to provide you with Services, comply with our legal obligations, resolve disputes, and enforce our agreements. Specific retention periods include:
You can request deletion of your account and associated data at any time by contacting us.
We implement and maintain reasonable security measures designed to protect your information from unauthorized access, destruction, use, modification, or disclosure. These measures include:
However, no security system is impenetrable, and we cannot guarantee the absolute security of our systems. In the event of a data breach affecting your personal information, we will notify you in accordance with applicable law.
Depending on your location, you may have certain rights regarding your personal information:
You may request a copy of your personal information and information about how we use it.
You may request that we correct inaccurate or incomplete information about you.
You may request that we delete your personal information in certain circumstances.
You may request that we restrict or stop certain uses of your personal information, or object to our processing of your information.
Where we rely on your consent to process your information, you may withdraw your consent at any time.
To exercise your rights, please contact us at privacy@trydrift.ai Please note that some of these rights may be limited or not applicable in your jurisdiction.
Drift is based in the United States, and your information may be processed and stored in the United States or other countries where our service providers maintain facilities. These countries may have data protection laws different from your country of residence.
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we ensure appropriate safeguards are in place for transferring your personal information to countries outside these regions, including through standard contractual clauses approved by the European Commission.
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, provide analytics, remember your preferences, and serve relevant advertisements.
We use cookies and similar technologies for various purposes, including:
Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may impact your overall user experience. To learn more about cookies and how to manage them, visit www.allaboutcookies.org.
Our Services are not directed to children under 18 years of age, and we do not knowingly collect personal information from children under 18. If we learn we have collected personal information from a child under 18 without verification of parental consent, we will delete that information as quickly as possible. If you believe we might have any information from or about a child under 18, please contact us.
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email (using the email address associated with your account) or by means of a notice on our Services prior to the change becoming effective. We encourage you to review this Privacy Policy periodically to stay informed about our information practices.
If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:
To exercise these rights, please contact us using the information provided in the "Contact Us" section.
If you are in the European Economic Area (EEA) or United Kingdom, you have certain rights under the General Data Protection Regulation (GDPR), including:
We process personal data on the following legal bases:
To exercise these rights, please contact our Data Protection Officer at dpo@trydrift.ai
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:
Email: privacy@trydrift.ai
Postal Address: TRYDRIFT INC 1234 Market Street San Francisco, CA 94103 United States
Data Protection Officer: dpo@trydrift.ai